#) Do you drive to work everyday on a familiar route even though there is another, faster way?
#) Do you decide not to eat the food when you don’t know what it is?
#) Do you guess a price based on just past trends as costly/cheap?

Then you are doing this out of HEURISTICS.

A heuristic is a mental shortcut commonly used to simplify problems and avoid cognitive overload. Heuristics are part of how the human brain evolved and is wired, allowing individuals to quickly reach reasonable conclusions or solutions to complex problems.

Such heuristic human behaviors’ could be leveraged to improve User Experience in a product design.

1. Fitts Law: The time to acquire a target is a function of the distance to and size of the target.
—- Google keeps every key action near to your finger & just near to the thumb range.

2. Jakob’s Law: Users prefer your site to work the same way as all the other sites they already know.
—- Google map photos gallery looks similar to your phone gallery or any Image sharing platform.

3. Von Restorff Effect: The one that differs from similar items is most likely to be remembered.
—- If you will search specific location, you will find the ad’s card on top of the list but visually different.