#) When you are at some party dinner, have you felt bad if nothing in the menu is from your favorite list?
#) When you are bundled with choices at your shopping, have you felt you need someone else to suggest you?
#) When you see someone of your hometown at a foreign trip, have you become close to him naturally at first instance?

Then you are doing this because you value personalization a lot.

Today’s world right from food to even medicine every consumable is targeted at personalization. But wait, is it even possible to be personal for each and every individual behaviors’?

Yes it is possible through data driven technologies where you consistently collect, process and present each and every necessary data of your customers. That is what companies have done using their modern mobile and web apps.

1. Favorites: Collect as much as favorites and non favorites, likes and dislikes from your customers. This is a straightforward personalization tip. Use those favorites accordingly in their searches just as you see in apps like Swiggy, Zomato, Uber.

2. Recommendation: Build recommendation systems which could be from simple content based or advanced collaborative based using behavioral observations of similar users. These recommendations filter can reduce the number of choices your users are bundled with and provide them only right options like Amazon, Netflix.

3. Segmentation: Take different variables of your target users and categorize them under multiple segments like age, gender, geography, schedule, education, work domain etc. depending on your business. Go into each category under each segment with the right study and drive usage accordingly like Spotify, LinkedIn.

The maximum level of personalization would be when your users/customers start celebrating your company’s wins just like theirs and become your product’s fan just as in case of Apple. Till then keep personalizing!!