Augmented Reality is an emerging technology and has surprised most of us with its unbelievable capabilities. It uses computer generated images with content to create an interactive environment. Most of the businesses nowadays have gone as a digital solution and every customer has become a digital customer. Reciprocating to the rise in the digitalization and more customers getting engaged in online activities, retailers are looking for ways to leverage the digital presence. This would help them drive new levels of customer engagement. One area that prominently holds significance and promises sure success is augmented reality.

With the abundant usage of social media mobile and web app solutions, customers have access to more information and opinions than before. This information is giving a completely new shape to their choices for product development services as well as their expectations for personalized retail experiences.